Booked by HooksBookEvents: Tuesday, April 20, 2010
Book: Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
Author: Andrew Winston
Publisher: Harvard Business School Press, 2009
About the Author – Andrew Winston is a globally recognized expert on how business can profit from thinking green. He is the co-author of the best-seller Green to Gold and author of Green Recovery, a guide to surviving – and thriving – in an economic downturn. Andrew is dedicated to helping companies use environmental strategy to grow and create enduring value for their customers, employees, communities, and shareholders. He bases his work on significant in-company experience; his earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV.
Today he advises some of the world’s biggest companies – including Bank of America, Pepsi, HP, and Boeing – and speaks to audiences around the world, combining passion and practicality into an entertaining and strategic review of the greening of business and society. Andrew received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale.
About the Book – When the economy turns rough, many companies sideline their green business initiatives. That’s a big mistake. In “Green Recovery”, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green. Green initiatives ratchet up your company’s resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. “Green Recovery” is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.