Booked by HooksBookEvents: Wednesday, October 28, 2009
Book: Innovate Like Edison: The Five-Step System for Breakthrough Business Success
Author: Sarah Miller Caldicott and Michael J. Gelb
Publisher: Plume, 2008
About the Authors – Sarah Miller Caldicott holds an MBA from Dartmouth’s Amos Tuck School of Business and is a twenty-year marketing veteran. She is the great-grandniece of Thomas Edison.
Michael J. Gelb is the author of the international bestseller How to Think Like Leonardo da Vinci. He is an internationally renowned pioneer in the field of organizational innovation.
About the Book – Michael J. Gelb, author of the international bestseller How to Think Like Leonardo da Vinci, and Sarah Miller Caldicott, a descendant of Thomas Edison, introduce a revolutionary new system for successful innovation.
Bestselling author Michael J. Gelb and Sarah Miller Caldicott introduce a carefully researched, easy-to-apply system of the five success secrets inspired by the creative methods of Thomas Alva Edison. The greatest innovator in American history, Edison set the stage for America’s global leadership in innovation by his focus on practical accomplishment. Now Gelb and Caldicott apply the best practices of this American genius to contemporary business situations to help today’s leaders harness their own innovative potential. Innovate Like Edison is a blueprint for success that will enable executives and entrepreneurs to revitalize their own ingenuity and thrive in today’s culture of innovation.