Booked by HooksBookEvents: Tuesday, March 02, 2010
Book: Seizing the White Space: Business Model Innovation for Growth and Renewal
Author: Mark Johnson
Publisher: Harvard Business Press, 2010
About the Author – Mark Johnson is co-founder and Chairman of Innosight, an innovation-based consulting, research, and executive training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best selling author on innovation Clayton M. Christensen. His consulting experience covers a broad range of Fortune 500 companies in industries such as consumer packaged goods, healthcare, commercial enterprise IT, energy, automotive, and aerospace/defense. Mark’s international resume includes leadership in advising Singapore’s government on innovation and entrepreneurship. Mark has co-authored The Innovator’s Guide to Growth (Harvard Business Press July 2008) with Innosight colleagues Scott Anthony. His most recent work has focused on business model innovation, helping companies create and manage distinct new business models for new market growth.
About the Book – This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language – and a framework with which to understand an existing enterprise and the white space it hopes to conquer.
This book – from Clay Christensen’s firm Innosight – is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation.