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Hooks Book Events Partners with RRB & International Trade Center and UMD Host an Exclusive Morning With 2006 Nobel Peace Prize Winning Author Muhammad Yunus

Posted on April 5, 2010 in In the News

For Immediate Release
Contact: Heather Freeman (800) 987-9806

Lindley Thornburg (703) 593-5503

A portion of the proceeds from this author event will be donated to Fonkoze, Haiti’s alternative bank for the organized poor

Washington, D.C., (April 6, 2010) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, are pleased to partner with the Ronald Reagan Building and International Trade Center and Robert H. Smith School of Business at the University of Maryland to announce an exclusive book-signing event with internationally renowned, best-selling author Muhammad Yunus. On Friday, May 14th from 8:30 to 10:30 AM, Yunus will discuss his new book, Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs (PublicAffairs, 2010) at the Ronald Reagan Building and International Trade Center located at 1300 Pennsylvania Avenue, NW. Tickets are priced at $35 per person and include the lecture followed by a Q&A session, and a copy of the featured book for Yunus to autograph. Student tickets are also available for just $15, and books can be bought on site for an additional cost of $27.50. Furthermore, a portion of the events proceeds will be donated to Fonkoze , Haiti’s alternative bank for the organized poor. This event is open to the public, and tickets are available starting April 6th at:

In Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the Unites States. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Muhammad Yunus was born in Chittagong, Bangladesh the third of 14 children. He was educated at Dhaka University, and awarded a Fulbright scholarship to study economics at Vanderbilt University. He then served as chairman of the economics department at Chittagong University before devoting his life to providing financial and social services to the poorest of the poor as he developed the concept of microcredit, loans given to entrepreneurs too poor to qualify for traditional bank loans. Yunus is also the founder and managing director of Grameen Bank and in 2006, Yunus and the bank were jointly awarded the Nobel Peace Prize. Yunus has received several other national and international honors and is the author of Banker to the Poor. He is one of the founding members of Global Elders and also serves on the board of directors of the United Nations Foundation, a public charity created in 1998 with entrepreneur and philanthropist Ted Turner to support United Nations causes.

Hooks Book Events is a Washington DC-based minority women-owned business that specializes in providing high-value book and author events for U.S. government agencies, non-profit organizations, trade associations, and corporations of all sizes. Engage your employees and constituents by bringing to your office our authors — thought leaders and New York Times bestselling writers who have penned books about current events and trends such as work/life balance, leadership, economics, coaching, management, and more. Authors may be available to speak in the intimate setting and comfort of a home through our salon events. Hooks Book Events also specializes in producing large-scale public events with renowned fiction and non-fiction authors and has recently expanded to the Boston metro area. For details visit

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