Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
November 19 2013
Click here to listen to Chiqui Cartagena's spanish interview on Voice of America!
About the Author - Chiqui Cartagena is vice president of Corporate Marketing for Univision Communications Inc., where she is responsible for developing and implementing corporate marketing strategies, positioning Univision's broad portfolio of brands and creating proprietary consumer research.
Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America's most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.
In April, Ms. Cartagena was honored as the 2013 Network Marketing Executive by the MultiEthnic TV Leadership Awards. In 2012, she received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. Ms. Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and is a graduate of the University of Miami.
About the Book - Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers — an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto!
This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.