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The Mindful Marketer

Author: Lisa Nirell
Publisher: Palgrave Macmillan
September 10 2014
About Town

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About the Author - Lisa Nirell is Chief Energy Officer of EnergizeGrowth® LLC.

About the Book - Lisa Nirell's The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has helped companies like Microsoft, Blackboard, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Lisa has discovered the 'middle path' between mindfulness and market acceleration. Through case studies and engaging personal stories, Lisa offers surprising insights into the opportunities and possible pitfalls presented by modern marketing. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment 'black holes.'