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The Non Nonprofit: For-Profit Thinking for Nonprofit Success

Author: Steve Rothschild
Publisher: Jossey-Bass, 2012
September 21 2012
Public Event

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About the Author - Steve Rothschild is a successful businessman and social entrepreneur. He was born in London, England where his father was stationed during World War II. He was raised in Baltimore and educated in Pennsylvania where he graduated from the Wharton Graduate School, University of Penna. with an MBA. He joined General Mills as a marketing assistant and rose steadily to launch Yoplait U.S.A. as its first President. He later was promoted to Executive Vice President of General Mills where he was responsible for International operations and various domestic subsidiaries like Yoplait, Betty Crocker and Gorton's Seafoods. He also served on the corporations foundation board where his interest in non profit activies was enhanced.

After a successful business career Steve left General Mills and founded Twin Cities RISE!, an award winning anti-poverty, workforce program that serves the hard to employ- especially African Ameriican men with criminal records. TCR!'s results have been outstanding. Steve also founded Invest in Outcomes which created the Human Capital Performance Bond, a new financial instrument being piloted in Minnesota to raise private capital for high performing social service nonprofits.

Steve has served on numerous for-profit and non profit boards including Donaldson Corporation, Greater Twin Cities United Way, The Humphrey School of Public Affairs and American Public Media. He was elected an ASHOKA Fellow for his social enterprise work.
Steve writes about the the most critical principles that he has witnessed and employed in his business and social enterprise careers that can help any organization succeed. He illustrates the principles with stories from exemplary social enterprises from around the world.

About the Book - A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.

  • Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability
  • Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE!
  • Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Buy this Book at Politics & Prose