"Books are not only the arbitrary sum of our dreams, and our memory. They also give us the model of self-transcendence. some [people think of reading only as a kind of escape: an escape from the "real" everyday world to an imaginary world, the world of books. Books are much more. They are a way of being fully human."- Susan Sontag
Hooks Book Events Calendar
Too Big to Ignore: The Business Case for Big Data
July 11 2013
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About the Author - Phil Simon is a sought-after keynote speaker and the author of five management books, including the award-winning The Age of the Platform. A recognized technology expert, he consults with companies on how to optimize their use of technology. His contributions have been featured on NBC, CNBC, ABC News, Inc. magazine, BusinessWeek, the Huffington Post, the Globe and Mail, Fast Company, Forbes, the New York Times, ReadWriteWeb, and many other sites. He holds degrees from Carnegie Mellon University and Cornell University.
About the Book - Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At a high level, the book makes a compelling business case for that which we are calling Big Data. Simon provides commonsense advice for organizations looking to make sense out of the information streaming at us with unprecedented volume, velocity, and variety. Think big.