In the News
Click here to view the KNOW AHEAD AUTHOR LIST
The following authors are scheduled to be in DC in upcoming months. HBE may already have scheduled events for with our clients with some of these authors; however there may still be room on their schedules for additional events.
Please contact us if you’re interested in hosting any of these authors at an event for your employees or clients– we’d be happy to discuss it with you. The list changes constantly and we can not guarantee author availability, so please call or email soon. More detailed descriptions of the books are available by request and are also available on our website: www.hooksbookevents.com.
Perry Hooks (301-233-0746) / perry@hooksbookevents.com
Loretta Yenson (301-651-2884) / loretta@hooksbookevents.com
Note, too, that HBE has a growing presence in Boston and author dates specific to Boston are marked accordingly. For more information on these authors, you can contact Perry, Loretta or,
Deborah Tatro (603-540-0731) / deborah@hooksbookevents.com
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The Fifth Annual Berrett-Koehler Book Marketing Workshop
Benefitting from the Digital Revolution: How Book Authors Today Can Thrive and Make a Difference
June 17 & 18, 2010 in Alexandria, VA
Click Here to Register
The digital revolution has dramatically changed how books are published, marketed, sold, and read. The most successful authors today continually update their ability to optimize these changes. They also build loyal communities of readers by combining savvy marketing strategies with high-impact content that makes a positive difference.
The Berrett-Koehler Book Marketing Workshop is an intense two day “roll up your sleeves” experience for new and veteran authors to learn how to succeed in today’s brave new world of publishing. It’s designed for authors who focus on business, personal, and organizational development as well as on socially conscious themes. It’s open to authors from Berrett-Koehler, the American Society for Training and Development (ASTD), and other publishers as well as their support associates (agents, PR professionals, administrative and technical support staff, etc.). Space is very limited.
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Book Mavens
Changing minds one event at a time (by Chloe Thompson)
Perry Pidgeon Hooks’ success may have come from above. The co-founder and president of Hooks Book Events (hooksbookevents.com) says she has “the book goddess” to thank. But whether a higher power is at work or just Hooks’ intuition,
she and her books have not failed to impress.
The women-owned D.C.-based company facilitates public and private events for corporate, personal and government groups by inviting many New York Times best-selling authors to discuss their work, followed by an informal book signing session. Hooks (right) and co-founder Loretta Yenson began HBE in August 2007, and the company does about 200 events a year.
Hooks and Yenson carefully select books they believe best suit the needs of clients, which have included the U.S. Treasury, the Securities and Exchange Commission and the Grameen Foundation. Featured authors include humanitarian Greg Mortenson, Freakonomics writers Steven Levitt and Stephen Dubner, and Nobel Peace Prize winner Muhammad Yunus. Hooks says these are exactly the kind of forward-thinking authors she strives to bring to the table.
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Date: Friday, April 30, 2010
Time: 11:30 am-1:30 pm
Location: The Liaison Capitol Hill
415 New Jersey Avenue, NW, Washington DC 20001
Event hosted by Greater Washington Board of Trade
The times have changed. We need a fresh understanding of the meaning of success.
What do Condoleezza Rice, Joe Torre, Bill Gates, Goldie Hawn, Mary Hart, Garry Kasparov, and Jack Welch have in common?
All have talked at length with Maria Bartiromo about business, the world and their surprising, inspiring and uncommon ideas about the meaning of success. Their stories, those of an extraordinary range of other people from all walks of life, and Maria Bartiromo’s personal insights are the foundation of The 10 Laws of Enduring Success. It is the guide for the extraordinary times we are living through.
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Date: Thursday, May 13, 2010
Time: 7:00 pm
Location: Sixth & I Historic Synagogue
600 I Street, NW, Washington, DC 20001
Event hosted by Politics and Prose Bookstore
This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future.
Renowned economist Nouriel Roubini electrified his profession and the larger financial community by predicting the current crisis well in advance of anyone else. Unlike most in his profession who treat economic disasters as freakish once-ina-lifetime events without clear cause, Roubini, after decades of careful research around the world, realized that they were both probable and predictable. Armed with an unconventional blend of historical analysis and global economics, Roubini has forced politicians, policy makers, investors, and market watchers to face a long-neglected truth: financial systems are inherently fragile and prone to collapse.
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Make sure to see Perry’s LIVE interview on NewsChannel 8!
Click here to watch video.
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For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com
Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com
A portion of the proceeds from this author event will be donated to Fonkoze, Haiti’s alternative bank for the organized poor
Washington, D.C., (April 6, 2010) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, are pleased to partner with the Ronald Reagan Building and International Trade Center and Robert H. Smith School of Business at the University of Maryland to announce an exclusive book-signing event with internationally renowned, best-selling author Muhammad Yunus. On Friday, May 14th from 8:30 to 10:30 AM, Yunus will discuss his new book, Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs (PublicAffairs, 2010) at the Ronald Reagan Building and International Trade Center located at 1300 Pennsylvania Avenue, NW. Tickets are priced at $35 per person and include the lecture followed by a Q&A session, and a copy of the featured book for Yunus to autograph. Student tickets are also available for just $15, and books can be bought on site for an additional cost of $27.50. Furthermore, a portion of the events proceeds will be donated to Fonkoze , Haiti’s alternative bank for the organized poor. This event is open to the public, and tickets are available starting April 6th at: www.hooksbookevents.com.
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Seth Godin, author of the #1 bestselling LINCHPIN is doing a rare engagement with us via satellite. He’ll be talking about what it means to be a Linchpin and why the shifts in our economy demand it.
Seth is witty, wise and provocative, and we’re certain our guests will walk away with a new understanding of the huge opportunities that exist their teams going forward. It’s not going to be easy but it is going to be big.
For more information, please contact Perry at perry@hooksbookevents.com
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Click here to see Dr. Muhammad Yunus on C-Span
Click here to see Dr. Muhammad Yunus on msnbc’s Morning Joe show
Click here to read about Dr. Muhammad Yunus in the New York Times
Date: Friday, May 14, 2010
Time: 8:30 am-10:30 am
Location: Ronald Reagan Building and International Trade Center/Atrium Ballroom
1300 Pennsylvania Avenue, NW, Washington, DC 20004
A portion of the event proceeds will be donated to FONKOZE (www.fonkoze.org/special fundraising events), Haiti’s Alternative Bank for the Organized Poor.
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.
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