“Ideas are great arrows, but there has to be a bow.”

— Bill Moyers

In the News

Save the Date: February 17, 2010 - Come Meet Daniel Pink

Date: Wednesday, February 17, 2010
Time: 8:30 am – 10:30 am
Location: The Ronald Reagan Building and International Trade Center – Rotunda
1300 Pennsylvania Avenue, NW, Washington, DC 20004

Event hosted by Greater Washington Board of Trade. Click here for additional information!

Forget everything you thought you knew about how to motivate people—at work, at school, at home. It’s wrong. As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

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Press Release: Hooks Book Events Unveils their 2010 Author Series

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Click here to see article in Georgetown Week!

Washington, D.C., (February 1, 2010) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, are pleased to announce their 2010 lineup of nationally renowned, best-selling authors coming to Washington, including Daniel Pink and Michael Gelb. These author series are open to the public with tickets priced from $60 to $150 each, which includes a lecture by the author, Q&A, a copy of the featured book and book signing. Locations and book details can be found below:

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Press Release: Hooks Book Events Believes in the Power of Ideas, One Author at A Time

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Bethesda, MD (January 11, 2010) — Hooks Book Events brings a new perspective to solving global challenges and the US government, forward-thinking corporations and area universities are taking note. From leadership and management to women’s issues, current events, finance and the environment, the renowned authors secured through Hooks Book Events are bringing new ideas to a wide variety of audiences.

“Our company is crossing the aisle to find innovative and empowering solutions to the problems facing our clients; that is what Hooks Book Events is really about,” says founder Perry Pidgeon Hooks. “We help organize gatherings that initiate real dialogue and provide a platform for change in the way we approach the challenging issues of our time.”

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Hooks Book Events and Politics and Prose Welcomed Greg Mortenson on December 3, 2009. Keep checking the site to see pictures from the event.

Click Here for Greg’s Event Schedule!

In Stones into Schools: Promoting Peace with Books, Not Bombs, in Afghanistan and Pakistan, Greg Mortenson picks up where Three Cups of Tea left off in 2003. While sharing his broader vision to promote peace through education and literacy, Mortenson also touches on military matters, Islam, and women and weaves all these topics together with the many rich personal stories of the people who have been involved in this remarkable two-decade humanitarian effort.

TV newscaster, Tom Brokaw, calls Mortenson, “one ordinary person, with the right combination of character and determination, who is really changing the world”.

Congresswoman Mary Bono (Rep – Calif.) says, “I’ve learned more from Greg Mortenson about the causes of terrorism than I did during all our briefings on Capitol Hill. He is a true hero, whose courage, and compassion exemplify the true ideals of the American spirit.”

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Press Release: Hooks Book Events Announces Two Important Author Events Featuring Hannah Pakula and Greg Mortenson

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Washington, D.C., (October 26, 2009) – Perry Hooks and Loretta Yenson, Co-founders of Hooks Book Events, are pleased to announce two nationally renowned, best-selling authors visiting Washington in late fall: Hannah Pakula and Greg Mortenson. The two events are open to the public with tickets priced from $12 to $32 per person, which includes a lecture by the author, Q&A, a copy of the featured book and book signing. Locations and book details can be found below:

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Press Release: Hooks Book Events is Expanding into Boston

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Washington, DC (October 19, 2009) — Long-time literary publicist Mary Kate Maco has been tapped to head up the new Boston office for DC-based Hooks Book Events (www.hooksbookevents.com), a minority women-owned business that specializes in providing low-cost book and author events to U.S. government agencies, non-profit organizations, trade associations, and corporations of all sizes.

An admirer of strong women in literature since first encountering Nancy Drew at five, Maco has worked in book publishing for nearly 20 years. An English Literature major at Mount Holyoke College, she got her start at Simon & Schuster in New York. Her career as a literary publicist included further stints at Avon Books and at university presses including Yale, Oxford, Princeton, and Harvard University Press, where she was most recently Director of Publicity.

Her work included orchestrating and executing sophisticated media campaigns for a wide range of authors, including Catharine MacKinnon, A.S. Byatt, James McPherson, Judge Richard Posner, Camille Paglia, Mary Beard, Stephen Jay Gould and Cass Sunstein.

“This is a very exciting time to be working in the world of books,” Maco believes. “The media and the methods of delivering content may change, but there will always be a market for new ideas. As Publisher’s Weekly noted in an August 31 article about Hooks Book Events, a new breed of booksellers is finding success by altering the traditional independent bookselling model www.publishersweekly.com. I believe Hooks Book Events has developed a business that is unique and special, and I’m thrilled to now be a part of it.”

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IN THE NEWS: Hooks Book Events featured on Federal News Radio

FEDERAL NEWS RADIO, October 7, 2009 — On this week’s broadcast, White House Special Advisor Patricia McGinnis will discuss qualities that embody good government leaders and building successful federal programs.

Former Transportation Security Officer (TSO) and AFGE activist Ron Moore will share his book of poetry, “Washington Cats,” written during a very trying period in his career. Moore also will discuss AFGE’s commitment to securing collective bargaining rights for TSOs, and how the union stood by him during his time of need.

Hooks Book Events President Perry Pidgeon Hooks then will discuss her fall lineup of public author events, which include Deepak Chopra, Steven Levitt, and David Baldacci.

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Press Release: Hooks Book Events Unveils their October Author Series Kicking Off with the Internationally-Acclaimed Deepak Chopra on October 16th

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Washington, D.C., (September 16, 2009) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, are pleased to announce their October lineup of nationally renowned, best-selling authors coming to Washington, including Deepak Chopra, Kati Marton, Steven Levitt, and David Baldacci. These author series are open to the public with tickets priced from $28 to $50 each, which includes a lecture by the author, Q&A, a copy of the featured book and book signing. Locations and book details can be found below:

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Press Release: Hooks Book Events and The University of the District of Columbia’s Office of Community Outreach & Involvement Present A “Meet The Author Series” Free To The Public

For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com

Washington, D.C., (September 15, 2009) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, and Dr. E. Gail Anderson Holness, Director of UDC’s Office of Community Outreach & Involvement are pleased to announce a monthly, author series. These monthly events will be held in the Windows Lounge on the UDC campus in northwest DC. Nationally renowned authors will invite lively discussion during each of the one-hour gatherings held on Thursday, once a month from 2:30 PM to 3:30 PM, during the academic year. Attendance is free of charge and open to the public. Guests will also receive a complimentary copy of the author’s featured book while limited supplies last. Windows Lounge is located at 4200 Connecticut Avenue, NW and reservations are made through Hooks Book Events at www.hooksbookevents.com. The University of the District of Columbia book series for 2009-2010 includes the following:

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IN THE NEWS: Hooks Book Events featured in Publisher's Weekly

PUBLISHER’S WEEKLY, Aug. 31, 2009 — In an article published today in Publisher’s Weekly, reporter Judith Rosen profiled Hooks Book Events, writing: A new breed of booksellers, many of whom got their start in the B2B world, are finding success by altering the traditional independent bookselling model. They retain a commitment to independent bookselling and frequently belong to both their regional booksellers’ association and ABA—and they influence the bestsellers by reporting their sales to the New York Times.

Perry Pidgeon Hooks of Hooks Book Events in Bethesda, Md., has a bookstore affiliation, with sales going through the registers of nearby Politics and Prose in Washington, D.C. A former marketing director at Davis-Kidd in Nashville, Hooks was hired to work on corporate sales at Politics and Prose more than a decade ago. Soon she found that she was spending so much time organizing events for government agencies like the Department of the Interior that she flopped her work and became an independent contractor, taking a commission from the store.

Read the entire article here

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