Press Release: Hooks Book Events Unveils their 2010 Author Series
For Immediate Release
Contact: Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com
Lindley Thornburg (703) 593-5503
Lindley@Heatherfreeman.com
Click here to see article in Georgetown Week!
Washington, D.C., (February 1, 2010) – Perry Hooks and Loretta Yenson, Co-Founders of Hooks Book Events, are pleased to announce their 2010 lineup of nationally renowned, best-selling authors coming to Washington, including Daniel Pink and Michael Gelb. These author series are open to the public with tickets priced from $60 to $150 each, which includes a lecture by the author, Q&A, a copy of the featured book and book signing. Locations and book details can be found below:
February 17th: Daniel Pink will discuss Drive: The Surprising Truth About What Motivates Us (Riverhead Hardcover, 2009) at the Ronald Reagan Building and International Trade Center (1300 Pennsylvania Avenue, NW) from 8:30 PM to 10:30 PM. Tickets are priced at $75 for Members of the Greater Washington Board of Trade and $150 for Non-Members. In Drive: The Surprising Truth About What Motivates Us, Pink explains the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In Drive, he reveals the three elements of true motivation: autonomy, mastery and purpose.
Daniel H. Pink is the author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind, as well as The Adventures of Johnny Bunko and Free Agent Nation. He has written for The New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He has provided analysis for CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad.
March 15th: Michael Gelb will discuss Wine Drinking for Inspired Thinking: Uncork Your Creative Juices (Running Press, 2010) at Zola Wine & Kitchen (505 9th Street, NW) from 6 PM to 8 PM. Tickets are priced at $60 per person and include a wine tasting and an assortment of appetizers. In Wine Drinking for Inspired Thinking: Uncork Your Creative Juices, Gelb shares how wine has served as a catalyst for creativity through the ages and deepen the connection to wine culture. The book offers a useful tool about a consumer’s experience in dealing with the subject of wine, and inspires everyone who wants to learn more about it. Gelb is also the author of How to Think Like Leonardo Da Vinci: Discover Your Genius and co-authored Innovate Like Edison: The Success System of America’s Greatest Inventor with Sarah Miller Caldicott, the great niece of famed American inventor Thomas Edison.
Michael Gelb is a writer and trainer specializing in personal development and corporate training seminars. Gelb is internationally recognized as a pioneer in the fields of creative thinking, accelerated learning and innovative leadership and leads seminars for organizations such as BP, Nike, Merck, IBM and Microsoft. He brings more than 20 years of experience as a professional speaker, seminar leader and organizational consultant to his diverse, international clientele. Gelb’s work has been featured in the New York Times and The Washington Post. He has also appeared on Good Morning America, CNN’s Business Unusual and on countless radio programs including live interviews with NPR and the BBC World Service.
Hooks Book Events is a Washington DC-based minority women-owned business that specializes in providing low-cost book and author events for U.S. government agencies, non-profit organizations, trade associations, and corporations of all sizes. Engage your employees and constituents by bringing to your office our authors — thought leaders and New York Times bestselling writers who have penned books about current events and trends such as work/life balance, leadership, economics, coaching, management, and more. Authors may be available to speak in the intimate setting and comfort of a home through our salon events. Hooks Book Events also specializes in producing large-scale public events with renowned fiction and non-fiction authors and has recently expanded to the Boston metro area. For details visit www.hooksbookevents.com.