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Adapt: Why Success Always Starts with Failure
May 20, 2011
About the Author – Tim Harford is the Undercover Economist and Dear Economist columnist for the Financial Times. His writing has also appeared in Esquire, Forbes, New York magazine, Wired, The Washington Post, and The New York Times. His previous books include The Undercover Economist and The Logic of Life. Harford presents the popular BBC radio show More or Less and is a visiting fellow at London’s Cass Business School. He is the winner of the 2006 Bastiat Prize for economic journalism and the 2010 Royal Statistical Society Award for excellence in journalism.
About the Book – When faced with complex problems we have all become accustomed to looking to our leaders to set out a plan of action, to blaze a path to success.
In this ground-breaking book, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinion; the world has become far too unpredictable and profoundly complex. Instead, we must adapt.
Deftly weaving together psychology, evolutionary biology, anthropology, physics and economics, along with the compelling story of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error in tackling issues such as climate change, poverty and the financial crisis. From a spaceport in the Mojave Desert to the street battles of Iraq to a burning offshore drilling rig to everyday decisions in our business and personal lives, this is a handbook for surviving – and prospering – in our complex and ever-shifting world.