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Amy Zalman with Strategic Narrative: A Framework for Accelerating Innovation
September 11, 2018
Amy Zalman is a global security futurist who helps leaders and organizations explore the implications of future trends and prepare their organizations for transformative change. She founded the Strategic Narrative Institute in 2016 after over a decade of hands-on experience successfully accelerating change in public, private and non-profit organizations to keep them on the vanguard of emerging global realities.
About Strategic Narrative: A Framework for Accelerating Innovation
All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for both insiders and outsiders. But not all organizations shape their stories with strategic intention, so that when external conditions change, the story changes too, modeling new behaviors that lead the organization forward.
Strategic Narrative: A Framework for Accelerating Innovation, provides practical guidance and a concrete process for leaders and organizations to generate new narratives in transforming conditions. Visually engaging, the book communicates with original illustrations, worksheets and explanatory graphics throughout.