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Climate Capitalism: Capitalism in the Age of Climate Change
April 18, 2011
About the Authors – L. Hunter Lovins, named a Time magazine 2000 Hero of the Planet and called by Newsweek “the green business icon,” is president and founder of Natural Capitalism Solutions, whose clients include Bank of America, Walmart, PG&E, the U.S. Pentagon, the city and county of Los Angeles, and Boulder, Colorado, to name just a few.
Boyd Cohen, CEO of CO2IMPACT, is a former professor of sustainable entrepreneurship in Spain, Costa Rica, and Canada.
About the Book – How Innovators, Entrepreneurs, And Companies Are Proving That You Can Profit From Sustainability
A decade after the publication of the seminal work Natural Capitalism, among the first books to link environmental challenges to profitable business opportunities, Climate Capitalism draws on dozens of case studies—from international corporations to small businesses, NGOs, and municipalities—to prove that a focus on innovative sustainability leads to profitability (and could help put humanity on the right course to confront climate change head-on). In Climate Capitalism, L. Hunter Lovins, president and founder of Natural Capitalism Solutions and coauthor of Natural Capitalism, and Boyd Cohen, CEO of CO2IMPACT, present the driving factors for new approaches to climate change and the resulting business opportunities across a range of sectors, including energy, buildings, transportation, and communications technologies.
Each chapter tells the exciting stories of the entrepreneurs and innovators who are solving the climate crisis at a profit. The book offers hundreds of examples of people who are making and saving money in ways that cut carbon emissions and enhance delight, including widely recognized corporations (Walmart, Shell, GE, DuPont, and Zipcar), lesser-known start-ups (Harbec Plastics, Novex Couriers, eZee bikes), and NGOs and municipalities (London, Bogotá, and Greensburg, Kansas). Lovins and Cohen know what they are talking about. Both have recently started new companies to capitalize on opportunities in this arena. Both have worked with companies big and small, in communities around the world, and have lectured widely on how to enhance profits by meeting this challenge directly.
Written for corporate executives, entrepreneurs, environmentalists, and concerned citizens, Climate Capitalism offers a feisty and opportunity-rich read and an enlightening road map to the new energy economy.