About the Author – Malcolm Frank is a recognized executive, thought leader, and author with a distinguished track record of leading companies to capture value during periods of business and technology disruption. He is among the global services industry’s clearest voices on the digital economy and future of business.

As Executive Vice President of Strategy and Marketing at Cognizant Technology Solutions, Malcolm drives corporate strategy, is the custodian of the global brand, and is leading Cognizant into a new age of digital business services and solutions. Under his stewardship, Cognizant has matured and succeeded at a nearly unprecedented pace. Since joining the company in 2005, he has helped to drive revenue and headcount increases from $500 million and 15,000 employees, to $10 billion and nearly 180,000 employees in 2014.

Malcolm consults directly with CEOs and senior management teams of Global 2,000 corporations, helping them to architect and implement tomorrow’s winning digital business models. He also frequently speaks at industry and commercial events on key issues and emerging trends related to the intersection business and technology, business strategy, and disruptive change management. He has been profiled by Forbes Magazine and ABC’s 20/20. His insights have been cited by numerous publications including The Wall Street Journal, Fortune, The New York Times, Financial Times and Bloomberg BusinessWeek, among others.

As the leading executive of Cognizant’s Center for the Future of Work, Malcolm recently co-authored Code Halos: How the Digital Lives of People, Things and Organizations are Changing the Rules of Business. With more than 30,000 copies sold in just a few months, the book has been well received by business and technology leaders, academics, and reviewers for its pioneering perspective and prescriptions for achieving business success in today’s digital economy.

Prior to joining Cognizant, Malcolm was co-founder, president, and CEO of CXO Systems (an independent software vendor of dashboard solutions). He was a founder, president, CEO, and Chairman of Nervewire, Inc., a leading management consulting and systems integration firm. Malcolm also co-founded Cambridge Technology Partners. As a senior vice president and executive officer he ran worldwide marketing, business development, and managed multiple business units.

Malcolm has also been the subject of a Harvard Business School case study on leadership and management and was named “one of the most influential people in finance” by Risk Management magazine. He holds an Economics degree from Yale University.

About the Book – Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products–what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers.

In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

• Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
• Shows how the Crossroads Model can help anticipate and navigate this market shift;
• Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.