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Conscious Capitalism: Liberating the Heroic Spirit of Business
February 7, 2013
Make sure to read The New York Times interview, "John Mackey, the Kale King"!
About the Authors – John Mackey is the co-founder and co-CEO of Whole Foods Market. Rajendra Sisodia is Professor of Marketing at Bentley University and Chairman of the Conscious Capitalism Institute. They are leading figures in the fast-growing Conscious Capitalism movement, and are on the Board of Trustees of Conscious Capitalism Inc.
About the Book – There’s a new business revolution brewing…don’t let your organization miss out.
Whole Foods, Trader Joe’s, Wegmans, Costco, The Container Store. You shop there not only for the products they sell, but for the business philosophy these market leaders are pioneering.
In Conscious Capitalism, iconic CEO John Mackey and professor Raj Sisodia show how such companies are creating a movement that’s transforming business. The authors present the fundamental principles and practices of their bold new vision of conscious capitalism: businesses operating from a sense of higher purpose and prospering financially while also generating other critical forms of value—emotional, social, intellectual, ecological, financial, and spiritual. These are businesses built on love and care instead of fear and stress.
Some of today’s best companies—Google, UPS, Southwest Airlines, Herman Miller, Bright Horizons, Patagonia, Panera, Starbucks, REI, Tata and others—are making this vision real. They’re not being politically correct. Rather, they understand that conscious capitalism is the ultimate path to long-term competitive advantage. They’re full-throated advocates for free markets, entrepreneurship, competition, and property rights. But they operate by a markedly different set of principles.
Drawing on decades of personal experience and interviews with conscious capitalist CEOs and thought leaders, this book reveals those principles—explaining how to:
- Align all your stakeholders—customers, employees, investors, suppliers, society, the environment—and gain synergies instead of accepting trade-offs
- Serve your organization’s higher purpose instead of personal ambitions
- Build a conscious culture that creates tremendous value and competes successfully but looks beyond profits
- Manage every function in your business consciously—HR, marketing, strategy, operations
Authored by the high-profile leaders of the movement and supported by extensive research, this revolutionary book gives leaders in every industry and sector a blueprint for much-needed change. It is about creating a new philosophical paradigm for business and capitalism. It will lead you to think about and practice business differently—with purpose, multiple stakeholder alignment, conscious leadership, and with fully human, caring business cultures.