Gary Shapiro is the president and CEO of the Consumer Technology Association, the U.S. trade association that represents more than 2,000 consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. He is the author of the New York Times bestsellers Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream. He lives in Arlington, Virginia.
Building on the message of his New York Times bestselling Ninja Innovation, Gary Shapiro, the CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself—and how we can use them to remain competitive in a rapidly evolving world.
In Ninja Future, Gary Shapiro explains how to understand the evolving technological landscape, both breakthroughs currently happening and those that are coming. Longtime economic mainstays from cash to traditional cars are on the way out, he makes clear. They will be eclipsed by a diversity of “new” products consumers actually want.
Shapiro uses case studies to identify companies and countries that are addressing today’s challenges particularly well—and draws lessons from those who have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can only thrive in today’s turbulent environment by adopting the mindset of “ninjas”—they must be able to adapt to change—to capitalize on positive opportunities or overcoming challenging obstacles—at lightning speed.
