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Got Your Attention?: How to Create Intrigue and Connect with Anyone
May 27, 2015 @ 12:00 am
About the Author — Sam Horn, president of Action Seminars, has presented her real-life workshops to more than 400,000 people since 1981. Her impressive client list includes Young Presidents Organization, National Governors Association, Hewlett-Packard, Four Seasons Resort, the Fortune 500 Forum, the US Navy, and the IRS. She was the top rated speaker at both the 1996 and 1998 International Platform Association conventions in Washington D.C. and is the emcee of the world-renowned Maui Writers Conference. She is also the author of Tongue Fu!, What's Holding You Back? and ConZentrate, which have been featured in Readers Digest, The Washington Post, Chicago Tribune, Cosmopolitan, Entertainment Weekly, Family Circle, Bottom Line Personal, and Executive Female, to name a few. She is a frequent media guest who has appeared on numerous TV and radio shows, including To Tell the Truth and NPR's popular Diane Rehm Show. She lives with her sons Tom and Andrew in Virginia.
About the Book — In an impatient world of infobesity, people don't want more information–they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans–nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?"
Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people–whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders–anyone who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up–this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.