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Horst Schulze with Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise
June 12, 2019

Horst Schulze is Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. Schulze is a legendary leader and global titan of business. His visionary and disruptive principles have reshaped the concepts of excellence, service, and competitive advantage, transcending divisions of industry across the business landscape.
Upon co-founding the Ritz-Carlton Hotel Co. in 1983, Schulze singlehandedly set the business operation and service standards that made the Ritz-Carlton brand globally elite and world-famous. Under Schulze’s prodigious leadership, The Ritz-Carlton, a multi-billion dollar international enterprise, was awarded the Malcolm Baldrige National Quality Award twice—an unprecedented achievement, as The Ritz-Carlton remains the only hotel company to ever receive the prestigious award.
In 2002, Schulze founded a second company, The Capella Hotel Group, raising the bar set at the Ritz-Carlton even higher to pioneer the first “ultraluxury” guest experience.
Horst Schulze is a highly sought after keynote speaker for numerous global businesses and organizations. He and his wife, Sheri, live in Atlanta, Georgia.
About Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise
CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits.
It doesn’t matter who you are or what you do – you want to become the best. You want to win, every time.
Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific fifty-year career.
As the co-founder and former president of Ritz-Carlton Hotel Co., Schulze fearlessly led the company to unprecedented multi-billion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand globally elite.
Schulze’s principles are both versatile and utterly practical to leaders of every age, career stage, and industry. You don’t need a powerful title or a line of direct reports – you have everything you need to use them right now.
If you’re searching for the blueprint to beating the competition and out-performing everyone around you, look no further than Excellence Wins. Schulze pulls no punches as a masterful guide to becoming the very best in a world of routine compromise.
Unleash the disruptive power of your true potential, own your career trajectory, and experience the game-changing proof firsthand: Excellence Wins.

