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Michele Gelfand is Distinguished University Professor at the University of Maryland, College Park. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences for human groups. Her work has been cited over 20,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, The Economist, and The Standard, among other outlets. She is the Past President of the International Association for Conflict Management, Past Division Chair of the Conflict Division of the Academy of Management, and Past Treasurer of the International Association for Cross-Cultural Psychology. She received the 2017 Outstanding International Psychologist Award from the American Psychological Association, the 2016 Diener award from the Society for Personality and Social Psychology, and the Annaliese Research Award from the Alexander von Humboldt Foundation. Her work that was published in Science was honored with the Gordon Allport Intergroup Relations Prize from the Society for the Psychological Study of Social Issues.

About Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World

In Rule Makers, Rule Breakers, celebrated cultural psychologist Michele Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms.

Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are “Red” and “Blue” States really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a “tight ship” while the other refuses to “sweat the small stuff?”

In search of a common answer, Gelfand has spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states and nationalities, she’s identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat.

With an approach that is consistently riveting, Rule Makers, Rule Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.[/vc_column_text][/vc_column]