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Mission in a Bottle: The Honest Guide to Doing Business Differently

September 24, 2013 @ 12:00 am

Event Details
Tuesday, September 24, 2013 @ 7:00 pm
The Old Town Theater
815 1/2 King Street
Alexandria, VA 22314

(For all ticket questions, call 703-544-5315)

Join Seth Goldman and Tom Gardner, two of the DC-area's most innovative and successful CEOs, for an inspiring evening of fun and engaging conversation about the Honest lessons and insights shared in Seth's upcoming business book presented in comic book form, Mission in a Bottle.  Hear what it's like to scale a mission-driven business in a profit -driven world while becoming the nation's top-selling organic bottled tea company.   Book signing with Seth Goldman following the event.

For the first time, through our partnership with digital book delivery provider, Livrada,  a copy of Mission In A Bottle in print or e-book format is available with your ticket, or can be purchased the night of the event.


mission-in-a-bottleAbout the Authors – Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded in 1998 with  Professor Barry Nalebuff of the Yale School of Management, which was acquired by The CocaCola Company in March 2011. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea, and is carried in more than 100,000 outlets.  Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets.  Mission in a Bottle, the Story of Honest Tea, written by Seth and Barry, will be published by Crown Business Books in September, 2013.


About the Interviewer – Tom Gardner co-founded The Motley Fool with his brother David in 1993 and now serves as its CEO. Tom is a frequently sought-after investment expert, commentator and educator, and has testified on behalf of individual investors before the U.S. Senate, calling for greater transparency in the financial services industry. The Gardner brothers celebrated the company’s 20th anniversary and look forward to helping the world invest better for the next twenty years and beyond.

The Motley Fool is a multimedia financial services company dedicated to building the world’s greatest investment community. Reaching millions of people through its website, books, newspaper column, television appearances, and subscription newsletter services, the Fool champions shareholder values and advocates tirelessly for the individual investor. Thirteen million people visit the Fool each month for financial advice and news about the stock market.


About the Book – Mission in a Bottle, written by Honest Tea co-founders Seth Goldman and Barry Nalebuff, shares what happens when two outsiders to the beverage industry – a student and his professor – decide to make bottled tea that actually tastes like tea.  In an engaging illustrated comic format, Seth and Barry explain how they built their business from five thermoses to more than 100 million bottles a year. Offering a wealth of insights and advice for idealists, entrepreneurs, and would-be entrepreneurs, the book shows how economic theory helped them to get the big picture right and how they trusted their passion for transforming the American diet to keep them on course.


September 24, 2013
12:00 am
Event Category:


Seth Goldman & Barry Nalebuff