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Rob Jolles with Why People Don’t Believe You…: Building Credibility from the Inside Out

June 26, 2019

Rob Jolles is a sought-after speaker and best-selling author who teaches, entertains, and inspires audiences worldwide. For more than 30 years, he has trained, coached, and consulted with tens of thousands of individuals whose success depends on their ability to be believed. His keynotes and workshops have taken him around the world; he’s accumulated more than 2.5 million miles in the air and worked with hundreds of organizations, including companies in North America, Europe, Africa, and the Far East.

These programs have allowed Jolles to connect with salespeople, managers, doctors, lawyers, parent groups, and a dozen universities while amassing a client list that reads like a Who’s Who of Fortune 500 companies, including Toyota, Disney, GE, a dozen universities, and over 50 financial institutions, such as Goldman Sachs, American Century, Smith Barney, and Bank of America.

Jolles’ best-selling books—including How to Change Minds: The Art of Influence without Manipulation; Customer Centered Selling: Eight Steps to Success from the World’s Best Sales Force; The Way of the Road Warrior: Lessons in Business and Life from the Road Most Traveled; How to Run Seminars & Workshops: Presentation Skills for Consultants, Trainers, Teachers, and Salespeople; and Mental Agility: The Path to Persuasion—have been translated into more than a dozen languages. His latest release, Why People Don’t Believe You…Building Credibility from the Inside Out (Berrett-Koehler Publishers), is available this fall.

As president of Jolles Associates, Inc., Jolles has designed programs that teach the real-word lessons that corporations, executives, and customers desperately need to be successful. He lives in Chevy Chase, Maryland.

About Why People Don’t Believe You…: Building Credibility from the Inside Out 

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they’ll never learn – until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success.

Jolles argues that credibility is as much about attitude as it is about aptitude. So-called “soft skills” like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, “it’s not the words, it’s the tune” that really makes us memorable and credible.

This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul.

There isn’t a soul on earth who hasn’t questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. Why People Don’t Believe You helps readers cultivate a robust mental framework and a set of what Jolles calls “performance skills” to tackle these doubts. You are good enough -and after reading this stirring book, you’ll be ready to make the world believe that as well.


June 26, 2019
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