Stephanie Woerner, Ph.D. is Director and Principal Research Scientist at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. Stephanie studies how companies use technology and data to create more effective business models and how they manage the associated organizational change.
Peter Weill is the Senior Research Scientist at the MIT Sloan School of Management and Chairman Emeritus of the MIT Center for Information Systems Research (CISR). His work centers on the role, value, and governance of digitization in enterprises and their ecosystems. Ziff Davis recognized Weill as No. 24 of The Top 100 Most Influential People in IT, the highest-ranked academic. His writing and research has appeared in Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal.
About Future Ready: The Four Pathways to Capturing Digital Value
To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.
It seems like almost every company you can think of—including your own—has embarked on a “digital transformation” journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.
This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.
Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested “four pathways” framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.
The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.
Woerner, Weill, and Sebastian show that the goal isn’t digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.
