About the Author – Bill Franks is Chief Analytics Officer for Teradata's global alliance programs. Bill also oversees the Business Analytics Innovation Center, which is jointly sponsored by Teradata and SAS and focuses on helping clients pursue innovative analytics. In addition, Bill is a faculty member of the International Institute for Analytics and is an active speaker and blogger. His analytic consulting work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations.

About the Book – You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes. As you drink your coffee, you receive an apology from the manufacturer of a product you complained about yesterday on your Facebook page and on the company’s web site.

Are these things that can only happen in the distant future? No. All of these scenarios are possible today! While there has been a lot of hype, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the hype, you’ll find something very real and powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time.

Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. It will yield insights that many can only dream about today. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about.

Taming The Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!

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