About the Author — Christopher G. Brinton is the Head of Advanced Research at Zoomi, where he works on next-generation social networks, big-data analytics, and learning technology. He holds a PhD in electrical engineering from Princeton University. Mung Chiang is the Arthur LeGrand Doty Professor of Electrical Engineering at Princeton, where he also serves as chairman of the Princeton Entrepreneurship Council and director of the Keller Center for Innovation in Engineering Education. In 2013, he received the Alan T. Waterman Award from the National Science Foundation. Since 2012, Brinton and Chiang have introduced networks to hundreds of thousands of people around the world through massive open online courses.

About the Book — What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods–and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos–or anything else–go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, and hundreds of illustrations, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day–from cellular phone networks and cloud computing to the Internet and social media platforms.

The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not-so-wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google's Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn.

Networks are everywhere. The Power of Networks shows how they work–and what understanding them can do for you.