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The Virtual Executive: How to Act Like a CEO Online and Offline
May 14, 2012 @ 12:00 am
About the Author – Debra Benton is an internationally known speaker, consultant, and bestselling author. In 1976, she founded Benton Management Resources. Benton coaches corporate executives, politicians, and business leaders on their organizational impact in every industry imaginable. She has written eight books and has published numerous business articles.
About the Book – When was the last time you were in a meeting and every participant was in the room? How many people do you know who work from remote sites? How many e-mails did you receive and send at work today?
Blogging, commenting, tagging, e-mailing, texting, video chatting. Everywhere you turn these days, there’s a new way to communicate ideas and opinions. Whether you’re a C-suite executive or a mid-level manager, you have to be able to move seamlessly among all the available digital platforms in order to communicate your message effectively.
In The Virtual Executive, world-renowned CEO coach and bestselling author Debra Benton teaches you everything you need to know to navigate today’s seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition. From videoconferencing, instant messaging, and webinars to LinkedIn, Facebook, and Twitter, Benton explains how and when to use each platform to:
- Differentiate yourself from others in the vast digital world
- Deliver a clear, powerful message
- Make people remember you for the right reasons
- Build trust with colleagues and customers
- Achieve more than ever—with less effort and lower costs
Digital communication isn’t the way of the future—it’s the way of now. And even more change is inevitable. If you don’t face it head-on, the future will be a time of chaos and lost opportunities. But if you reinvent yourself into a true virtual executive, you will make your mark with surprising speed and effectiveness.
The Virtual Executive is your guidebook to boldly leading your organization into the future by embracing digital communication platforms, tailoring them to your needs, and using them to build your personal brand for the long run.